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Caring for You campaign

Caring for You campaign

RCM campaign for healthy workplaces delivering high quality care

The Royal College of Midwives’ Caring for You Campaign aims to improve RCM members’ health, safety and wellbeing at work so they are able to provide high quality maternity care for women and their families. 

We are asking all NHS organisations to support Heads of Midwifery in the UK to sign up to the RCM’s Caring for You Charter to show their commitment to improve midwives’; student midwives’; and maternity support workers’ health safety and wellbeing at work so they are able to give even better care for women and their families.

You can download the Caring for You Charter here.

We have prepared guidance for our RCM Health and Safety Representatives and Heads of Midwifery about the charter and campaign. You can download our ‘Caring for You: Working in Partnership’ guide here.

Why launch the Caring for You Campaign?

We have launched this campaign because maternity units are overworked and understaffed and many midwives and maternity support workers are feeling under intense pressure to be able to meet the demands of the service. RCM members have never felt so challenged in their ability to provide high quality care to women and their families. The increased pressure and demands are having a significant effect on the health, safety and wellbeing of midwives and maternity support workers. RCM members are reporting that they are feeling stressed, burn out and unable to give high quality care to women and their families.

Supportive and open workplaces benefit both staff and service users. People perform better when they are confident and motivated and good health, safety and wellbeing underpins this. By positively supporting employees’ health, safety and wellbeing, employers can make sure that staff perform to the best of their ability. The strong relationship between levels of staff wellbeing and clinical outcomes is well known. Research shows that when staff wellbeing is supported, employee involvement increases, motivation and performance levels increase and outcomes for women improve. Investment in staff is an investment in care for women and their families.

We conducted a survey of RCM members in March 2016 about their health, safety and wellbeing at work. You can read our report by downloading our publication ‘Caring for You: Survey Findings’ here.

While at times this report makes for troubling reading about the level of burn out and stress amongst midwives and maternity support workers it does offer solutions too. The evidence we present shows that when Heads of Midwifery and RCM Health and Safety Representatives work in partnership and take action on health, safety and wellbeing it does make a difference. Stress levels are lower, health and wellbeing is better and importantly, care for women and their families improves.

Cathy Warwick (RCM Chief Executive) talks about the RCM's Caring for You campaign

How to get involved with the campaign

1.       Sign up to the Charter

 

We are asking for all NHS organisations to sign up to the RCM’s Caring for You Charter.

We will send you an email when your organisation has signed up and your RCM Health and Safety Representative and Head of Midwifery will have a poster-sized version of the Caring for You Charter to sign and put on the notice board in your workplace.

To see organisations who have signed up to the RCM’s Caring for You Charter, please scroll to the bottom of the page. 

If your organisation hasn’t yet signed up to the Caring for You Charter please attend your next RCM branch meeting to discuss the campaign - your local RCM Workplace Representatives will have details of the next meeting!

If you don’t currently have a RCM Health and Safety Representative in your workplace another RCM Workplace Representative can sign up to the Charter instead.

2.       Become a RCM Health and Safety Representative

If you don’t currently have a RCM Health and Safety Representative in your organisation another RCM Workplace Representative can sign the Charter instead but this would be an excellent time for your branch to elect a Health and Safety Representative!

We provide lots of support and training for Health and Safety Representatives and this is an exciting time to get involved. You can find out how to become a RCM Health and Safety Representative on our website here.

3.       Attend your local RCM branch meeting

One of the first points of the Charter is for RCM Health and Safety Representatives and Heads of Midwifery to work together to develop and implement an action plan on health, safety and wellbeing issues that are important to the maternity workforce and service users. We have advised RCM Health and Safety Representatives and Heads of Midwifery to hold an RCM Branch meeting so that you can discuss the issues that are important in your local workplace. Please make sure you attend the meeting so that your voice is heard. Your RCM Workplace Representatives will have details of the next meeting.

4.       Submit your organisation as best practice!

We want to showcase organisations that sign up to the RCM’s Caring for You Charter and  demonstrate that healthy workplaces provide high quality care. You can share your organisation as best practice as part of our Better Births initiative to inspire other organisations. You can email your case study to caringforyou@rcm.org.uk

Further information

You can find out more information on the RCM’s Caring for You Campaign by speaking to your local RCM Health and Safety Representative (or any RCM Workplace Representative in your workplace) or emailing caringforyou@rcm.org.uk

Presentation for Workplace Representatives

Click here to download PowerPoint Presentation: Caring for You Campaign for Workplace Representatives>

Caring for you Infographics

Click here to download Caring for You Campaign infographics to share>