Emma's Diary

Emma’s Diary is delighted to be working with the Royal College of Midwives as an Alliance Partner.

Over the past 27 years we have worked closely with the healthcare professional community to provide credible information, advice and online support to expectant mothers and new families. We also provide free product samples through our packs. 

We are continually evaluating what it is like to be an expectant mother today and developing tools and services that reinforce best practice and provide support for midwives with limited time and resources.

RCM partnership

Through our Alliance partnership, Emma’s Diary and the RCM work together to provide information and understanding to improve the health and wellbeing of women and new families. This support is extended to health professionals by using research amongst women and new families to help inform the development of new products and services.

The company will be exhibiting at the RCM’s Annual Conference, where you can visit the Emma’s Diary stand to find out more about our programme.  

Blue Top Guidance - Information for women

Emma’s Diary is committed to sharing information for women linked to Blue Top Guidance developed by the RCM and University of Nottingham (Midwifery Care in Labour guidance for all women in all settings No. 1 Nov 2018).  By including the information with Emma’s Diary guides we will ensure that women and families have access to the guidance throughout their pregnancy and labour journey and support your conversations with women.

Emma's Diary Pregnancy Guide

Emma’s Diary provides information for expectant parents through a printed Pregnancy Guide which is written in association with our very own healthcare editorial team made up of practising GPs and Midwives. The content is reviewed and updated every six months to ensure the information we provide is up to date and in line with the latest NHS, NICE and Unicef UK Baby Friendly Initiative guidelines.

This guide includes RCM information on vaccinations in pregnancy and sepsis awareness.

Our Pregnancy Guide is available to all women in the UK and available from their GP or Midwife at their booking in appointment, or available online by clicking the download link above.

Labour information pack

To complement Emma's Diary Pregnancy guide and further support women throughout their pregnancy, the Labour information pack is designed to be given at the 34-week antenatal check. It contains 'A Guide to Labour & Birth', created in collaboration with healthcare professionals to provide information and advice on: Labour preparation, coping with labour, postnatal wellbeing, baby's early checks, breastfeeding and caring for a new baby.

This guide helps women make informed choices throughout pregnancy, birth and beyond and includes a new RCM feature on Baby blues and postnatal depression, as well as a supplement from the latest Blue Top Guidance.

The labour Information pack also includes product samples to support both pregnant women and newborns. 

Both Emma's Diary and the Labour information pack are Baby Friendly and all content complies in full to the International Code of Marketing of Breast-milk Substitutes.

How to obtain copies

Our Pregnancy guides and Labour Information Packs are provided free of charge to GPs and midwives across the UK, and available for you to give complimentary copies to each of the pregnant women in their care.

If you do not already receive the Emma’s Diary Pregnancy guide or Labour Information Pack, please call 01628 535 482 to discuss your order requirements. Alternatively, email us with your order details at orders@emmasdiary.co.uk

For more information, visit www.emmasdiary.co.uk.

Perinatal Mental Health Campaign

Emma's Diary is proud to have worked with pregnant woman and new mothers on a maternal mental health campaign #MyMindAndMe, to raise awareness of how women feel during and after pregnancy. The research we conducted highlighted that adapting to life as a new mum can be hard and different to what women expect.

The #MyMindAndMe campaign was created to encourage pregnant women and new mums to talk openly about their struggles to help break down the stigma and share the all-important message that it’s ok not to be ok.

To underpin this campaign Emma’s Diary surveyed pre-natal and postnatal women, and health professions, on their views and personal experiences of maternal mental health. The responses from over 3,200 women informed the development of new resources by Emma’s Diary to further help and support pregnant women and new mums. These include a heartfelt video in which mothers share their mental health stories, a Q&A with Dr Kathryn Hollins, MBChB MRCPsych MSc, Consultant Parent, Child & Family Psychiatrist and Psychotherapist and vlogs and blogs from parents.  Resources can be used to aid conversations with the women in your care and are available at https://www.emmasdiary.co.uk/wellbeing

Take a look at the Mental Health Survey Highlights: