Emma's Diary

Emma’s Diary is delighted to be working with the Royal College of Midwives as an Alliance Partner.

Over the past 27 years we have worked closely with the healthcare professional community to provide credible information, advice and online support to expectant mothers and new families. We also provide free product samples through our packs. 

We are continually evaluating what it is like to be an expectant mother today and developing tools and services that reinforce best practice and provide support for midwives with limited time and resources.

RCM partnership

Through our RCM partnership, Emma’s Diary is extending its support of health professionals by commissioning research to help inform the development of new products and services.

The company will be exhibiting at the RCM’s Annual Conference and continuing to support the “Mums’ Midwife of the Year” award at the RCM Awards.

We have added an RCM section to distribute key health messages within our information guides which are distributed to 840k expectant and new mothers a year.

Mums’ Midwife of the Year

Through the RCM Alliance partnership, Emma’s Diary supports the Emma’s Diary Mums’ Midwife of the Year Award, which is part of the RCM Awards. This award enables pregnant women and new mothers to nominate their midwife as a “thank you” for the huge difference that their care has made to them.

The award highlights the significant impact that midwives have on women’s experience of pregnancy and birth and raises some key issues within maternity.

Details of the seven regional winners and the overall, national winner are shown on the RCM Awards site.

Information about the stories submitted by mothers to support these nominations can be accessed on the Emma's Diary site.

Labour Information Pack 

To complement Emma’s Diary Pregnancy guide and further support women throughout their pregnancy, the Labour Information Pack is designed to be given at the 34-week antenatal check. It contains ‘A Guide to Labour & Birth’, created in collaboration with healthcare professionals to provide information and advice on: Labour preparation, coping with labour, postnatal wellbeing, baby’s early checks, breastfeeding and caring for a new baby. 

This guide helps women make informed choices throughout pregnancy, birth and beyond and includes a new RCM feature on Baby blues and postnatal depression.

The labour Information pack also includes product samples to support both pregnant women and newborns.

Both Emma's Diary® and the Labour Information Pack are Baby Friendly and all content complies in full to the International Code of Marketing of Breast-milk Substitutes.

How to obtain copies

Our Pregnancy guides and Labour Information Packs are provided free of charge to GPs and midwives across the UK, and available for you to give complimentary copies to each of the pregnant women in their care.

If you do not already receive the Emma’s Diary Pregnancy guide or Labour Information Pack, please call 01628 535 482 to discuss your order requirements. Alternatively, email us with your order details at orders@emmasdiary.co.uk

For more information, visit www.emmasdiary.co.uk 

Emma’s Diary Pregnancy Guide

Emma’s Diary provides information for expectant parents through a printed Pregnancy Guide which is written in association with our very own healthcare editorial team made up of practising GPs and Midwives. The content is reviewed and updated every six months to ensure the information we provide is up to date and in line with the latest NHS, NICE and Unicef UK Baby Friendly Initiative guidelines.

Our Pregnancy Guide is available to all women in the UK and available from their GP or Midwife at their booking in appointment, or available online by clicking the download link above.