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The RCM's Strategic Objectives

The RCM's Strategic Objectives

The RCM set strategic objectives annually. Below are the six goals that the RCM aims to achieve for 2017.

Strategic Objective 1

To promote high quality maternity services, professional standards and to lead the future of midwifery.

Goal - PART i

The RCM will define what it means by high quality maternity services, which includes the setting of professional standards that impact on the care of women and babies (families).

Goal - PART ii

The RCM will continuously scope and redefine the future of Midwifery to ensure it is well placed in contemporary society.

Strategic Objective 2

To influence on behalf of our members and in the interest of the women and families for whom they care.

Goal

The RCM will strengthen and continue to develop in a creative and innovative way, it’s profile, engagement, working practices, resources  and responsiveness, creating meaningful relationships with key stakeholders and policy makers.

Strategic Objective 3

To ensure products and services meet the particular needs of members.

Goal

The RCM will actively and creatively engage with members and prospective members to understand their needs, develop relevant and appropriate high quality products and services, and measure their impact and effectiveness.

Strategic Objective 4

To support and represent our members individually and collectively in their respective countries.

Goal

The RCM will develop it’s capacity and capability to ensure that appropriate resources are future proofed for the support and representation of all our members.

Strategic Objective 5

To ensure our future growth and sustainability as an innovative, adaptive and responsive organisation.

Goal

The RCM will have the income to deliver on its strategic plan and ensure the future sustainability of the organisation.

Strategic Objective 5

To be an exemplary organisation and employer.

Goal

The RCM will demonstrate through its performance, reputation and success that it is a leading trade union and professional organisation.