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World Breastfeeding Week (WBW) 1st-7th August 2016

Jacque Gerrard, Director for England and Sarah Fox, Professional Policy Advisor
5 August, 2016

World Breastfeeding Week (WBW) 1st-7th August 2016

This is an important initiative which RCM support and hope to raise  awareness with members  about the benefits and advantages of breastfeeding. 

It is also important that our members  encourage and support women to help them to be confident enough to breastfeed in public anytime, anywhere in the world  and whenever their baby needs breastmilk. The hope is that by raising awareness during this week we may  address  the challenges and breakdown the barriers that women as mothers  face on a daily basis both in the UK and across the globe.We need to  talk about more about  breastfeeding and share the evidence about the advantages of breastfeeding with everyone. This year’s WBW slogan is “Breastfeeding: “A key to Sustainable Development”.

The World Breastfeeding Week 2016 Objectives are to:

  • To inform people about the new Sustainable Development Goals (SDGs) and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF).
  • To firmly anchor breastfeeding as a key component of sustainable development.
  • To galvanise a variety of actions at all levels on breastfeeding and IYCF in the new era of the (SDGs).
  • To engage and collaborate with a wider range of actors around the promotion, protection and support of breastfeeding. 

 

The Royal College of Midwives (RCM) position on Breastfeeding

The RCM state that exclusive breastfeeding for the first six months of an infants life is the most appropriate method of infant feeding. Breastfeeding should continue alongside complementary foods for up to two years in line with WHO (2003), ICM (2010) and DH (2009) )recommendations to promote and support breastfeeding. Please follow the link to the RCM position statement.

https://www.rcm.org.uk/sites/default/files/Infant%20Feeding%202014_5.pdf

 

RCM are also supporting UNICEF BFI in their “Call to Action for Breastfeeding in the UK.”

This is a campaign calling on the four UK governments to take four easy steps to create a supportive, enabling environment for all women who want to breastfeed. For access to the joint statement please follow the link.

Joint Statement supporting Call to Action

In addition, during this WBW we  are  encouraging members to sign up to  UNICEF BFI “Call to Action” to help change the conversation around breastfeeding and ensure that more babies in the UK are breastfed.

UNICEF UK state that   “we need to change the conversation around breastfeeding by stopping laying the responsibility for this major public health issue in the laps of the individual women and acknowledge the role that politics and society has to play at every level”. For further information and to sign the campaign please follow the link:

Join our Change the Conversation campaign

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