'Thank You Midwife' campaign continues

on 11 January 2018 Midwives Benevolent fund

Pampers has teamed up with online card shop Moonpig to continue the #ThankYouMidwife campaign and donations to the RCM benevolent fund.

Announcing the new campaign today (11 January) on International Thank You Day, Pampers has teamed up with Moonpig to create six limited edition Thank You Midwife cards for parents to let their midwives know how much they appreciate them.

As with the previous #ThankYouMidwife campaign, which ran over Christmas and inspired more than 15,000 parents to share their gratitude on social media, £1 from every card purchased will be donated the RCM’s benevolent fund, which helps midwives in need.

RCM CEO Gill Walton said of the campaign: 'Throughout 2018, midwives will deliver thousands of babies across the UK. During this year midwives and MSW’s will continue to work tirelessly to deliver safe high quality care to women, their babies and families.

'Midwives have such a huge role to play in supporting women throughout their pregnancy, during birth and right through to the postnatal period. So recognising the incredible work they do is great.

'Having a baby is a life changing event for many women and their partners and midwives are there consistently caring for women throughout this special time.'

The selection of cards can be viewed here.