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Safer Sleep Week 2018

12 March, 2018

Safer Sleep Week 2018


Credit: The Lullaby Trust

This week (12 to 18 March) is the Lullaby Trust’s annual awareness campaign on safer sleep.

The Lullaby Trust raises awareness of SIDS and provides advice on safer sleep for babies and emotional support for bereaved families.

This year’s campaign looks at how parents can make safer choices when buying baby sleep products. The charity has prepared a product guide, supported by Public Health England, as well as a video and a range of resources to advise parents on what to look for when buying sleep items for their baby, what the marketing means and the few essentials they actually need for safer sleep.

PHE director of nursing Professor Viv Bennett said: ‘Ensuring parents have the correct information to keep their baby safe is crucial, this resource will help parents when choosing equipment or products for their baby.

‘We would always encourage parents to discuss any concerns or queries with their midwife or health visitor who can offer advice and sign post to information about safer sleeping.’

Other Safer Sleep Week events include an appeal on Radio 4 by bereaved mum Emma Smith, who talks about how SIDS affected her family. It will be aired at 7.55am and 9.25pm on 12 March and again at 3.25pm on 15 March.

There will also be Yellow Yourself 2018 – a fundraising day for supporters to wear yellow on 18 March to raise money for The Lullaby Trust. Fundraising packs can be downloaded here along with ideas to promote the day.

The charity is encouraging the use of #SaferSleepWeek to highlight the different events and people taking part throughout the week.

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