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'RCM and Emma’s Diary announce new Alliance to improve information for women'

12 September, 2016

'RCM and Emma’s Diary announce new Alliance to improve information for women'

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Ensuring pregnant women and new parents get the best possible information is the aim of a new Alliance announced today between Emma’s Diary and the Royal College of Midwives (RCM).

Emma’s Diary, is the multi-channel pregnancy and parenting information provider which has been providing credible and reliable information for 25 years, to supporting families from pre-conception through pregnancy and into parenting.

The RCM already works closely with Emma’s Diary who sponsor the Mums’ Midwife of the Year Award. This award - where mothers nominate their midwife - recognises the support that midwives give to women throughout pregnancy, birth and early motherhood. Regional and national awards are presented at the RCM Annual Midwifery Awards, with mothers and babies invited to join their midwife.

Plans for this new Alliance partnership include developing an RCM section within Emma’s Diary publications and joint research amongst pregnant women and new parents to support resource development.

 

Emma’s Diary will also be exhibiting at the RCM’s Annual Conference in October, in Harrogate.

Emma’s Diary Partnership Director, Nick Watts, said it was an honour to join the RCM Alliance Programme, “Midwives have been key stakeholders in Emma’s Diary since it started 25 years ago and we are really excited to be working much more closely with them, and the RCM, to shape how we work together to provide pregnant woman and new parents with the best possible service,” he said.

He added that Emma’s Diary had been working with the Royal College of General Practitioners for 25 years, saying “Supporting and aligning ourselves with healthcare professionals and the vital role they play is key to the way we work”.  

Commenting on the new partnership RCM Director for Midwifery, Louise Silverton said; “This is a very positive step for both organisations. Both are working to ensure that women and their families have the best available information on which to base their pregnancy and parenting decisions. This makes the alliance a natural move forward from the work we have already done together. 

“We look forward to a fruitful partnership arrangement that will benefit our members and in turn, the women babies and families that midwives care for.”

The RCM Alliance Programme initially began in 2004 and has consistently developed to improve and promote the interest of midwives, and to support pregnant women and their babies.

More information about the RCM Alliance programme can be found at: https://www.rcm.org.uk/who-we-work-with

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