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Pampers launches #ThankYouMidwife campaign for 2018

6 December, 2018

Pampers launches #ThankYouMidwife campaign for 2018

To show midwives how valued they are, Pampers has launched its Christmas TV advert thanking midwives and MSWs across the country for the work they do all year round.

This is the second year that the brand has run its campaign to thank midwives via social media using the hashtag #ThankYouMidwife. 

This year Pampers is asking everyone to thank their midwives using #ThankYouMidwife and tagging @PampersUKIre on Facebook, @Pampers_UK on Instagram and @Pampers_UK on Twitter. 


For every 1000 shares of the hashtag, tagging the brand across the relevant social media platform, Pampers will refurbish one staffroom on a maternity ward across hospitals in the UK in 2019. 

The brand is also working with the singer Paloma Faith who has released a new version of Silent Night with the #ThankYouMidwife choir. For every download of the single Pampers will donate an additional £1 to the RCM’s benevolent fund.

If you haven't seen it already, watch the advert here and watch/download the song here. 

Find out more information on the campaign here. 

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