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Pampers launches #ThankYouMidwife campaign for 2018

6 December, 2018

Pampers launches #ThankYouMidwife campaign for 2018

To show midwives how valued they are, Pampers has launched its Christmas TV advert thanking midwives and MSWs across the country for the work they do all year round.

This is the second year that the brand has run its campaign to thank midwives via social media using the hashtag #ThankYouMidwife. 

This year Pampers is asking everyone to thank their midwives using #ThankYouMidwife and tagging @PampersUKIre on Facebook, @Pampers_UK on Instagram and @Pampers_UK on Twitter. 

For every 1000 shares of the hashtag, tagging the brand across the relevant social media platform, Pampers will refurbish one staffroom on a maternity ward across hospitals in the UK in 2019. 

The brand is also working with the singer Paloma Faith who has released a new version of Silent Night with the #ThankYouMidwife choir. For every download of the single Pampers will donate an additional £1 to the RCM’s benevolent fund.

RCM chief executive Gill Walton said: 'Midwives and MSWs work tirelessly to deliver safe, high-quality care to women and their families’ right across the year and Christmas can often be the busiest time of year for our members. So we are delighted that Pampers continue to recognise the fantastic work UK midwives do to ensure every woman has a positive birth experience.

'Every download of the single is a crucial donation to the RCM’s Benevolent Fund and each donation will go towards making a real difference to our members during tough times in their lives.'

Paloma Faith said: 'I am so thankful to my midwives for the uncompromoised care and support they gave me and my baby, which is why I jumped at the chance to be involved in Pampers #ThankYouMidwife campaign.
'I had a long, difficult labour, but the midwives were there every step of the way. The midwives supported me through a 20-hour labour, working all through the night. I wasn’t dilating, the baby was in jeopardy and I had to have an emergency CS.
'I can never thank the midwives at University College Hospital in London enough for the way they looked after me. I know they are doing the same for thousands of other mums and babies across the country, and for that, they should be celebrated.'

If you haven't seen it already, watch the advert here and watch/download the song here. 

Find out more information on the campaign here. 

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