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New approach needed for flu jab campaigns?

9 December, 2011

New approach needed for flu jab campaigns?

Future flu vaccination campaigns aimed at midwives and health workers need to be rethought, it has been stated. Posted: 9 December 2011 by Rob Dabrowski

Future flu vaccination campaigns aimed at midwives and health workers need to be rethought, it has been stated.

Flu jab

The claim comes on the back of a study into the knowledge health workers have about the injection.  

The investigation revealed that the likelihood of NHS staff having the jab is influenced by several factors, including knowledge and risk perception.

The study of more than 500 nurses was carried out in partnership by King’s College London and the Second Military Medical University of Shanghai in China.

It revealed there were concerns about the vaccine’s side effects and effectiveness - which are the two most frequent reasons for refusing the vaccine.

Professor Alison While, from King’s College, said: ‘Our preliminary findings reveal that the influenza vaccination programme for healthcare workers is more complicated than just targeting those who haven’t been vaccinated this season.

‘Within our sample of more than 500 nurses, we were able to divide those who had been vaccinated into the newly vaccinated and those who have continuously been vaccinated; and the unvaccinated into those who had never accepted the vaccine and those who used to accept the vaccine.

‘It is important that we understand all four groups in order to develop different strategies that target unvaccinated healthcare workers.’
 
She added: ‘There is a clear group of “persistent decliners” who are in the habit of not having the vaccination. Campaigns will therefore need to be persistent, durative and intensive.

She concluded that more research is needed to ‘examine the relationship’ between the content and timing of campaigns and first uptake.

Participants in the survey were asked a series of questions to establish their knowledge and understanding of flu and the vaccine.

They were also asked for their vaccination history, intent for the current season and their reasons for accepting or refusing the vaccine.
 


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