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Emma's Diary

Emma's Diary

Emma’s Diary is delighted to be working with the Royal College of Midwives as an Alliance Partner.

Over the past 26 years we have worked closely with the healthcare professional community to provide credible information, advice and online support to expectant and new mothers.We also provide product samples through our packs. 

We are continually evaluating what it is like to be an expectant mother today and developing tools and services that reinforce best practice and provide support for midwives with limited time and resources.

RCM partnership

Through our RCM partnership, Emma’s Diary is extending its support of health professionals by commissioning research to help inform the development of new products and services.

The company will be exhibiting at the RCM’s Annual Conference and continuing to support the “Mums’ Midwife of the Year” award at the RCM  Awards.

We have added an RCM section to distribute key health messages within our Information Guides which are distributed to 840k expectant and new mothers a year.

Mums’ Midwife of the Year

Through the RCM Alliance partnership, Emma’s Diary has launched this year’s Emma’s Diary Mums’ Midwife of the Year Award,  which is part of the RCM Awards . This award enables pregnant women and new mothers to nominate their midwife as a “thank you” for the huge difference that their care has made to them.

Nominations for the 2019 Award are open until 9th September 2018. Seven regional winners and their nominating mothers will be invited to the RCM  Awards on 5th March 2019, where the overall National winner will be announced.

You can help encourage women to share their stories about their midwifery care and the difference it has made to them, by printing and displaying this poster in your maternity setting.

Click here to download a copy of the poster

Emma’s Diary Product and Services

Pregnancy Guide

Emma’s Diary® provides information for expectant parents through a printed Pregnancy guide which is written in association with our very own healthcare editorial team made up of practising GP’s and Midwives.  The content is reviewed and updated every six months to ensure the information we provide is up to date and in line with the latest NHS guidelines.

Our Pregnancy Guide is available to all women in the UK and available from their GP or Midwife at their booking in appointment, or available online here


Labour Information Pack 

To complement Emma’s Diary Pregnancy guide and further support women throughout their pregnancy, the Labour Information Pack is designed to be given at the 34-week antenatal check. It contains ‘A Guide to Labour & Birth’, created in collaboration with healthcare professionals to provide information and advice on: Labour preparation, coping with labour, postnatal wellbeing, baby’s early checks, breastfeeding and caring for a new baby. 

This guide helps women make informed choices throughout pregnancy, birth and beyond and includes a new RCM feature on postnatal depression.

The labour Information pack also includes product samples to support both pregnant women and newborns.






Both Emma's Diary® and the Labour Information Pack are Baby Friendly and all content complies in full to the International Code of Marketing of Breast-milk Substitutes.

How to obtain copies

Our Pregnancy guides and Labour Information Packs are provided free of charge to GP’s and midwives across the UK, and available for you to give complimentary copies to each of the pregnant women in their care.

If you do not already receive the Emma’s Diary Pregnancy guide or Labour Information Pack, please call 01628 535 482 to discuss your order requirements. Alternatively, email us with your order details at orders@emmasdiary.co.uk

For more information, visit www.emmasdiary.co.uk