JOHNSON’S® Science of the Senses™ campaign
There is a strong body of existing and emerging research suggesting that Multisensory Stimulation – the concurrent stimulation of tactile, olfactory, auditory and/or visual stimuli – benefits the social, emotional, cognitive, and physical development of babies especially during their first 3 years of life.
Multisensory experience is central to the World Health Organization recommendations for early care and healthy baby development.3 That’s why ordinary moments, such as bath time and massage, can become extraordinary opportunities to strengthen the parent-child bond and stimulate baby’s growth and development in amazing ways. Like you, we understand the importance of these moments.
As healthcare professionals you can put evidence-based knowledge into practice and encourage parents to stimulate multiple senses during everyday rituals, such as bath time.
Science of the Senses™ resources
Maximising Sensory Stimulation
This supplement outlines the clinical research on the emotional, cognitive and physical benefits of sensory stimulation, with practical advice on encouraging parents to incorporate sensory stimulation into everyday routines.
Making the Most of Bath Time (resource for parents)
This downloadable publication highlights the benefits of sensory stimulation, and outlines to parents the importance of sensory stimulation and how this can be easily incorporated into the bath time routine.
 UNICEF/World Health Organization. Integrating Early Childhood Development (ECD) Activities Into Nutrition Programmes in Emergencies. Why, What and How. 2014;1–16.
†fragrance allergens below labelling threshold defined in SCCS guidelines
*Using a routine with JOHNSON’S® Cottontouch™ wash and lotion