is the latest move in the RCM’s Protect Maternity Services
The animation and voiceover highlight the rapidly rising birthrate and the lack of adequate numbers of midwives to cope with the demands being made on maternity services.
Viewers of the animation can click straight through to the RCM’s e-petition, and buttons under the video enable it to be shared via Twitter and Facebook.
calling for 5000 more midwives is one of the top ten most popular petitions with over 46,000 signatures so far.
A total of 100,000 signatures are needed by 22 August this year to generate a parliamentary debate on the issue.
RCM chief executive, Cathy Warwick, said: ‘I hope that the animation will be shared by midwives and the public with colleagues, family and friends.
‘We really need people to get behind this campaign and to sign our petition.
‘The government know there is a problem and are committed to training more midwives, but what is needed are more midwifery jobs.
'It is pointless training more midwives if they cannot get employment.’