It has been created to by Mums and Midwives Awareness (MAMA) Academy to mark the week, which runs until 15 October.
It provides a webpage
where bereaved parents can leave messages for their precious babies and help raise awareness.
There are currently 6500 neonatal deaths – a total of 17 a day – every year in the UK.
Heidi Eldridge, chairman of MAMA, has also written
about her own experiences and views.
‘The UK stillbirth rates have not changed for the past 10 years and more research is needed to find out why stillbirth happens and why the UK has one of the worst rates in the developed world,’ she says.
‘Common causes of stillbirth include congenital malformations, maternal medical problems and birth complications and infections. However, up to a third of cases cannot be explained.’
MAMA Academy is a non‐profit organisation that is working towards charity status.
Its aim is to help reduce baby loss in the UK by educating mothers‐to‐be on when they should call their midwife for advice.
It also works to keep midwives up-to-date with current pregnancy research and guidelines and the midwife section of its website has been RCM accredited.
For more information, please click here