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Numerous complaints to the Advertising Standards Authority (ASA) have been made in the wake of the recent decision to air the first UK abortion services advert on Channel 4.

The ASA cleared the advert, which is part of the Are you late? campaign from the sexual and reproductive healthcare service Marie Stopes.

Since the ad aired in May it has caused offense to many anti-abortion groups, with the ProLife Alliance responding in ‘outrage’ at the decision. Marie Stopes however said that it will ‘empower women to reach confident, informed decisions about their sexual health’.

Those offended said the advertisers promoted abortion, offended religious beliefs, trivialised the subject, and is sexist in portraying pregnancy as a woman's responsibility with some claiming that it could even encourage promiscuity among young people.

In your opinion, do you think the ASA were right to air this? Do you think it will promote abortion or will it offer a choice for women?

Topic	Last Post
Are you late? (3 Replies) Posted: 20/08/2010 10:23:22 By Rhea Johnson	Re: Are you late? 01/09/2010 16:38:02 By Guest

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