Thursday, 1st July 2010
Pampers and the Royal College of Midwives create a ‘Guide to the First 12 Weeks’ helping provide advice and support during the early stages of pregnancy
A recent survey* conducted by Pampers® and the Royal College of Midwives (RCM) found that 85 percent of women assumed that a GP is the first person to visit, when in fact they can go straight to their midwife.
Furthermore, the survey found that one in ten women admitted to not knowing who to visit at all. While surprisingly less than half of the women surveyed declared that happiness was the overriding emotion they felt when discovering they were pregnant.
In response to these findings, and to help alleviate the anxiety felt during pregnancy and let expectant parents concentrate on enjoying this special time, leading baby care brand Pampers has teamed up with the RCM to create a free no-frills ‘Guide to the First 12 Weeks’.
The guide provides useful information to overcome common misconceptions and support mums and dads in the early stages of pregnancy, outlining the advice networks available, as well as what you can expect from your midwife over the next nine months. A copy of the guide is available to download for free from pampers.co.uk or rcm.org.uk.
Louise Silverton, RCM Deputy General Secretary comments: “While most people think of their GP as the first port of call for everything, it is a lesser known fact that women can actually refer themselves straight to a midwife once they know or suspect that they’re pregnant. They do not need to go via their GP unless they wish to do so.”
Catherine McGough, spokesperson for Pampers says: “While finding out you’re pregnant can be an incredibly happy moment, women can also find it an anxious time as they wait for the first scan and can only share the news with their nearest and dearest. We hope this guide will help parents to relax and enjoy the first 12 weeks a little more.”
Visit pampers.co.uk or rcm.org.uk to download the guide for free.
For more information on the Pampers and RCM ‘Guide to the First 12 Weeks’ contact Fleishman- Hillard: Carrie KnowlesTel: 0207 395 7058, E: firstname.lastname@example.org or Sarah-Jane Spooner, Tel: 0207 395 7002 E: email@example.com , or the RCM Press Office on 020 7312 3456.
Notes to editors:
* Survey of 2,000 respondents conducted by One Poll on behalf of Pampers and the RCM between w/c 17th May and 24th May 2010.
Notes to editors
The Royal College of Midwives is the voice of midwifery. We are the UK’s only trade union and professional organisation led by midwives for midwives. The vast majority of the midwifery profession are our members. The RCM promotes midwifery, quality maternity services and professional standards. We support and represent our members individually and collectively in all four UK countries. We influence on behalf of our members and for the interests of the women and families for which they care. For more information visit the RCM website at www.rcm.org.uk.