Philips Avent

Philips AVENT is delighted to work with the Royal College of Midwives as an Alliance partner.

A global leader in mother and childcare products, Philips AVENT is the No. 1 recommended brand by mums* and is committed to providing innovative, easy to use products that support breastfeeding, such as breast pumps and pads. 

Since 1984, AVENT has been designing and manufacturing products that are inspired by nature and have been developed through extensive research, consumer insight and clinical trials. Now, as part of the Philips Group, Philips AVENT continues to produce innovative solutions that make feeding and caring for your baby's health and safety easier.

Philips AVENT believes that breast feeding is the best method of nutrition for babies and that women should be given as much information and education as possible regarding the benefits of breast milk.  It is committed to helping mothers to breastfeed for longer, to help give babies the best start in life.

Ludwig Paillier, Senior Marketing Manager for Philips AVENT, comments, “At Philips AVENT, we try and help mums breastfeed for as long as possible, so we are really excited to be working more closely with the Royal College of Midwives.  We will be focusing mainly on ways to reduce the early drop-off rates with women, as our research has shown that many mothers stop feeding fairly quickly for a variety of reasons, from concern that they are not producing enough milk to peer pressure.  We hope our joint activity will help women to feed their babies’ breast milk for longer.’

Speaking about the new alliance, Cathy Warwick, chief executive of the Royal College of Midwives, said: “I am delighted to welcome Philips AVENT as an RCM Alliance partner. Their commitment to supporting breastfeeding sits squarely with our own advocacy of breastfeeding and the need for advice, support and information for mothers.

“With breastfeeding rates remaining low in the UK, this is a timely union between our organisations which I am sure will do much to raise awareness about breastfeeding, with mothers and with midwives, and about the many benefits it can bring to mother and the baby.”

* Based on December 2010 TNS online satisfaction survey conducted among more than 10,000 female users of childcare brands and products in the USA, UK, France, Germany, Italy, the Netherlands, Poland, Spain, Russia and China.